Non-user surveying – Cambridge

 

By Sophie Hazelwood

On Sunday 25th July I travelled over to Cambridge to conduct non-user surveys for CS’s ongoing audience development project. Using the Museum of Cambridge as a base, I ventured into the city centre to talk with the general public.  By doing so, I was able to start to collect data to understand why people are not visiting the museum, how we can entice them into visiting and who these people are.

As I was the first of my colleagues to conduct the non-user surveys in the city centre, I also took note of good places to stand to talk with the general public and the survey response rates. It was lovely being able to get out and explore the city a little and interact with the public.

After finishing my work for the day, I took advantage of the better than expected weather (thunderstorms were forecast!) and hopped on a punt for a tour down the River Cam!

– Hiding behind 2 large trees is New Court, St John’s College. It is a buff coloured stone building in a gothic revival style. There are a lot of pointed arched windows and decoratively carved stonework, especially over the main entrance archway. It is a grand and impressive structure. In the foreground of the photo you can see light reflecting off of the river Cam as well as 4 Canadian Geese.


A view of New Court, St John’s College from the River Cam.


On the left of the photo you can see a large expanse of green space which borders the river Cam which is meandering through the centre of the picture. In the distance you can see the triple arches of Trinity Bridge spanning the river. On the right of the picture you can see 10 punts moored.

A view of the River Cam taken from Garrett Hostel Bridge looking downriver to Trinity Bridge.

Sophie Hazlewood has been a  Culture Syndicates heritage assistant since 2019.


 

 

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