Non-user surveying – Cambridge
By Sophie Hazelwood On Sunday 25 th July I travelled over to Cambridge to conduct non-user surveys for CS’s ongoing audience development project. Using the Museum of Cambridge as a base, I ventured into the city centre to talk with the general public. By doing so, I was able to start to collect data to understand why people are not visiting the museum, how we can entice them into visiting and who these people are. As I was the first of my colleagues to conduct the non-user surveys in the city centre, I also took note of good places to stand to talk with the general public and the survey response rates. It was lovely being able to get out and explore the city a little and interact with the public. After finishing my work for the day, I took advantage of the better than expected weather (thunderstorms were forecast!) and hopped on a punt for a tour down the River Cam! A view of New Court, St John’s College from the River Cam. A view of the River Cam taken from G...