Five simple tips for successful museum evaluation
18th September 2018 In Case Studies , Industry Trends And Critical Analysis Love it or hate it, evaluation is integral to twenty-first century museum practice. As a mandatory requirement for funded projects and a useful tool for business planning, evaluation is ubiquitous in the museum sector. From visitor surveying, to interviews, to focus groups, evaluation comes in all shapes and sizes. When done well, evaluation can be fruitful, cost-effective and time efficient. That being said, here are Culture Syndicates’ top tips for successful museum evaluation: 1 – Know your purpose Before designing your evaluation, ask yourself what you are evaluating and why. Do you need data to evaluate your HLF funded project? Are you hoping to find out more about your museum’s users and non-users? Have clear and realistic expectations of your data and the impact that you want it to have on your future work. Once you have established a clear purpose for your data collection, ...